← Work Qualia Contemporary Art
Jan 2026 – Present · Gallery Associate · Palo Alto, CA
Qualia Contemporary Art
At Qualia, my job is to make complex, nuanced artist histories clear and compelling—so curiosity online turns into gallery visits, conversations with collectors, and a wider regional audience. I started as an intern and now run the gallery’s social media, email, website, catalogs, video archives, and events.
Wang Dongling, in two days
A previously exhibited artist was in the China Pavilion at the 61st Venice Biennale, and the gallery already had his work. The day that news landed, a poster and a newsletter went out. Two days later, a collector who had been considering a work bought it.
- Artist
- Wang Dongling 王冬龄, shown before at Qualia, including an art fair presentation
- News
- Dream Stream, China Pavilion, 61st Venice Biennale, 2026. Curated by Yu Xuhong.
- Time
- Poster, newsletter, and both Instagram posts inside two days. Both posts are dated May 14.
- The poster leads His portrait beside the Pavilion, with the year and his name set large. The news looks like an object, not a press release.
- The gallery, in the first sentence “Exhibited artist.” The Biennale is the occasion. The relationship is the point: this is someone the gallery has already shown.
- Why he matters, as facts Pioneer of Luan Shu, Chaos Script. He treats the line as a form of expression and pushes the ink to the edge of the sheet. The writing names the method. It does not explain the art.
- Read the article, then see the work “Read the Full Article” sits under the news. “View Available Works” comes next, before the longer essay, so the sales path is not a footnote.
- The collection list is the close Biography last, then where the work is held: the Met, the V&A, the National Art Museum of China, the Palace Museum in Taipei, and the Cantor Arts Center at Stanford. An Inquire button sits above that list.
Two posts, not one feed drop
The newsletter was split. One post for the Biennale. One post for the works in the gallery. A single caption would have asked a scrolling reader to hold the news and the inventory at once. High focus is the better ask.
The first is a carousel built in a Canva template from the poster. The caption stays on the practice: calligraphic paintings, the weight of the stroke, the physical act of writing. Slides carry the process, the performances, and the work. The second post is the product. Three works, with the news repeated only as the reason they matter now.
The sale happened here. A collector had already been thinking about a work. Seeing it return twice—first as the Biennale, then as something the gallery could sell—is what decided it.
Organic reach and community growth rose 30% over five months.
One Exhibition, Five Formats
The same facts—artists, dates, a reason to care—are rewritten for where they will be read. What leads, how long it runs, and what the reader is asked to do all change with the channel and the reader’s state of mind.
The feed rotates installation views, artwork details, artist portraits, and event graphics, so it reads as a program rather than a stream of announcements.
The same Expo Chicago content as the social carousel, reset for the website: a neutral archival record instead of a call to visit the booth.
-
01
Email newsletter
Opted in, will read on
- Leads with
- Title, dates, reception; story after
- The ask
- RSVP, request a preview
-
02
Instagram
Deciding in a second
- Leads with
- One strong image, a short hook
- The ask
- Save, share, visit
-
03
Event listing
Interested, checking logistics
- Leads with
- Date, time, place, speakers
- The ask
- RSVP via QR code
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04
Print poster
Passing by, reading from afar
- Leads with
- Name and date, large as graphics
- The ask
- Remember the date
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05
Gallery website
Collectors, press, researchers
- Leads with
- Institutional voice, full roster
- The ask
- Inquire, plan a visit
Short-Form Artist Narratives
Cut long studio visits into story-driven short-form for YouTube, Instagram, and RedNote—keeping a human rhythm rather than a corporate edit. Used Premiere Pro and transcription-assisted workflows to turn around high-impact clips on exhibition timelines.
Photography
Studio visit and installation photography, edited for web and social.
Public Programming & Events
Ran multi-channel promotional campaigns and RSVP flows for live panels and openings—including university collaborations. Together, those programs drew 150+ attendees across the past season and brought digital audiences into the gallery.
Editorial & Campaign Collateral
Designed modular presentation decks, exhibition catalogs, one-pagers, and campaign graphics with rigorous typography and visual hierarchy—so complex programming and artist narratives read clearly for stakeholders, clients, collectors, and partners.
Hours, location, and contact made scannable for first-time visitors, in a calm voice that matches the gallery itself.
Art fair carousel that moves from logistics to story: the booth number first (the one fact a fair visitor needs), then the artist’s biography, then a close detail of the work to reward a swipe.
Tools
Figma · InDesign · Illustrator · Canva · Premiere Pro · CapCut · Mailchimp · Artlogic · Google Workspace · Generative AI workflows